Fashion Channel Essay Example for Free

Fashion Channel Essay Analysis Following Rosewood through this case study we have seen the company come to a crossroads. The company had to redefine itself to stay relevant in an evolving space. Rosewood had a reputation for managing uniquely distinctive properties without widespread corporate brand name awareness. Each individual property enjoyed vast success in particular from repeat guests who mostly stayed at only one of their distinctive properties in their growing portfolio. Now the company is looking to the future and specifically evaluating whether or not to incorporate the Rosewood brand into the name of each hotel. Rosewood’s senior management is engaging several tools to make their decision. Implementing this new strategy could lead to a bright future or spell disaster. Pros and cons of Rosewood moving to a corporate brand What is branding? According to Entrepreneur magazine â€Å"The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.† Creating a corporate brand can come with positive and negatives. Rosewood’s objective will be to leave an imprint that no one else can leave and to create magic moments that their guests will never forget. Such as when the guest goes down memory lane years later after their stay, they will recall the positively outrageous service, the amenities, the food and the atmosphere created by Rosewood. No other hotel will duplicate what they experienced at their properties. Another positive to branding, Rosewood will create standards to measure the overall performance of all their properties. Such as curb appeal, beautiful landscaping, manicured green grass, flowers in season, to beautiful shrubs and trees. Additionally, as the guest arrives the people become part of the standard set, from the doorman, to the desk clerk, to the bellman, to housekeeping, to the engineering team that keeps the building and room temperature comfortable. This is where Rosewood can benefit from differentiation and drive performance. For that reason Jack Welch states in a World Press article, â€Å"Companies win when their managers make a clear and meaningful distinction between top- and bottom-performing businesses and people, when they cultivate the strong and cull the weak†. Some of Rosewood’s property managers, as mentioned in Harvard Business Review:  Rosewood Hotels and Resorts: Branding to increase customer profitability and lifetime value, many had â€Å"mixed feelings† about moving to a corporate brand. When you are measured against other hotels there is only so much room at the top. Naturally, there will some managers that will be asked to â€Å"ship up or ship out†. Thus, the upside is each hotel pushes each other to be the best they can be. Finally, the guest could anticipate what experience they will have at each Rosewood if they moved to a uniform brand. On the other hand, the down side or cons of moving to a uniform brand for Rosewood could be that data gathered from properties could be skewed or demographic information could not apply to all hotels across the brand. According to Phillip Kotler in A Framework for Marketing and Management â€Å"The data collection phase of marketing research is generally the most expensive and the most prone to error† (p.39). Also, some management after differentiation is established and measured could be dismissed if their hotel is at the bottom. Finally, another con could be that some management and employees are not good team players and are not able to uphold the standards charted by management. Customer Lifetime Value Calculator Using a tool like the Customer Lifetime value calculator can be helpful to Rosewood management as they crunch the numbers. This tool helps management take quantitative information and funnel it down to several outcomes. However, garbage in garbage out must be considered here. The CLTV is only as good as the information provided. If one Rosewood hotel provides flawed information or has not collected the data properly, the assumptions arrived to by the CLTV are not accurate. Perhaps as JWMI 518 W2, L2 states â€Å"The best approach is often to make use of both qualitative and quantitative research†. This approach considers the ever changing market conditions, tangibles and intangibles contained within qualitative and quantitative research. They are both valuable and have their place. Finally, within all the data and assumptions gained from the CLTV, there is one factor not considered. The relationship factor. In order to carry out the legendary service brand Rosewood wants to create, the most critical factor the team should be focused on is building relationships. The data, the CLTV, the amenities and a uniform brand all revolves around the staff building meaningful relationships with the guests. The standardized expectation of  how the guests are served is the most important ingredient and the CLTV does not factor this into the equation. According to INC Magazine, â€Å"The truth is that entrepreneurs too often get caught up in the details of the kinds of products or services they are selling to notice how critical it is to build relationships not just with your customers, but also with your vendors, employees and–gasp–even your competitors. Without strong relationships, it is impossible to have success as a business owner, Recommendation My recommendation is that Rosewood should move to branding their hotels using the Rosewood brand immediately. Without setting standard foundations the guest will not know what to anticipate. Rosewood could use standardized data to help anticipate the needs of the guest before they even asked. Also, creating a uniform brand will help everyone come together as one team. When you are a consummate team player you elevate the performance of everyone around them and then there is no limit to what you can do as a team. When Rosewood has everyone on the same page going in the same direction they can create a wow factor the guest will be telling the world about. To most of the world, getting good service is common versus giving positively outrageous service is uncommon. Having a satisfied customer is common versus taking that satisfied customer exceeding his or her expectations and then taking the service one percent beyond that now Rosewood can create a raving fan that is uncommon. References Entrepreneur Magazine, (2013) http://www.entrepreneur.com/encyclopedia/branding Harvard Business Publishing, (2007), Rosewood Hotels and Resorts: Branding to increase customer profitability and lifetime value, P. 5 INC. (2013) http://www.inc.com/guides/201101/how-to-build-better-business-relationships.html Kotler, Chapter 3: Collecting Information and Forecasting Demand, P.39 World Press, (2012) http://frrl.wordpress.com/2009/10/31/jack-welch-on-differentiation-or-making-winners-out-of-everyone/

Macbeth: Letter From Lady Macbeth To Macbeth :: Macbeth essays

Macbeth: Letter From Lady Macbeth To Macbeth Dearest husband, These last few months have been sorry ones. The actions you and I have undertaken have played on my conscience, and I am finding it hard to cope. I realise that the path we had chosen was the wrong one, and even though I accepted that from the beginning, the consequences of that choice and the mental anguish that I am experiencing now were unimaginable at the time. I was pleased when I received your letter telling me of your promotion to Thane of Cawdor. I am sure it was a step that pleased you too. But I'm afraid that my ambition to act on the witches prophecies was to be our downfall. The prospect of you being king was so great that I lost touch with reason. When the idea of murdering the king was put forth I know you were hesitant on acting, but I just had to have my ambition fulfilled. So I pushed you and now I realise that my persistence was not in our best interests, and I'm sorry for it. Perhaps if I had left the decision to your judgement we would have been better off. What I did I only did for you. For you to be king, how could I for see that we would be worse off. Just the idea that you would be king "would cheer me ever", but I knew I had to push you to fulfill your potential. But doubt crept into my mind on the fateful night of Duncans murder. I would have done it myself if he had not looked like my father. He was resting so peacefully in the innocence of sleep, I just couldn't bring myself to do it. So you had to. Who could have imagined the old man would have had so much blood in him. This blood has stained me forever and I am afraid it has done the same to you. Nothing can remove this blood. Many nights I would wake in cold sweat and my hand would be red from my rubbing. The blood just wont leave me, it haunts me night and day. But the murder of the Macduff family was just too much. Sometimes I can hear the cries of the women and young children as they are being killed, and it is the knowledge that my decisions led to their deaths that I find most distressing. It is ironic that the actions leading to my demise have also led to

Concert Paper About Blue Man Group

Sarah DeMattio LA 321-801 Concert Paper 2/2/13 Though I had often heard of them growing up, I never really knew who, or what, Blue Man Group was. When my nineteenth birthday came along earlier this past January, my best friend decided that in celebration of my birthday, we would be solving our own age-long mystery about Blue Man Group. We were going to a show to see what exactly it was that these blue men did. My initial reaction was certainly less than satisfied when my best friend told me that she got us tickets to see Blue Man Group for my birthday.I remembered a discussion we had had a few months prior when we spoke avidly about how our parents always made references to something called â€Å"the blue man group† as we were growing up, and that we still to that day had no idea what it was or why it was being referenced in the first place. Though still not completely convinced, I bit my tongue, thanked my friend for the gesture, told her I could not wait to see the show, and calmed myself with the thought that at least finally, my questions of the smurph band would be answered. On January 6th, 2013, my friend Kaya and I made our way downtown.We had tickets to see the 8 p. m. show of Blue Man Group at the Astor Place Theater. Upon arrival to the venue, my reservations about the experience became even more acute; the theater looked like some kind of underground grunge dungeon I’ve heard about and warned of. We entered the theater lobby where I immediately noticed the concession and souvenir stand, because aside from the usual assortments of cookies, popcorns and soft drinks, the top recommended item to buy was a poncho. My suspicions instantly hit their zenith. â€Å"Kaya, what the heck did you bring me to?! Kaya laughed off my remark and once we were seated, elaborated about the ponchos. She told me that contrary to typical shows, where the closer your seat is to the stage in orchestra, the more expensive the seat becomes, Blue Man Group actuall y offers a discounted price for the first 5 rows of Orchestra. The â€Å"splash zone,† if you will. And that of course, explains the need for ponchos. Our seats happened to be the first row behind the last row of the â€Å"splash zone†, so obviously I spent the entire show holding my breath a little in fear that bodily fluids of any kind would make their way to me. They didn’t, thankfully.Blue Man Group consisted of three men that were all bald, blue, wore black clothing, and had extremely large mouth capacities. My favorite moment of the entire 105-minute show is hard to decide, both honestly and to my surprise. One of my top favorite and most impressed moments of the show was each time the men played their large bongo-type, garbage receptacles as drums. Two men played their own drums simultaneously while the third man stood in the middle of the two and squirted different colored liquids onto the drums, thus splashing colorful water everywhere and creating some kind of a rainbow waterfall.It was both visually fantastic and musically pleasing. The Blue Man Group’s abilities varied, but certainly never failed to impress. I cannot really describe what they played, or even did. They seem to have a knack for making instruments out of anything but instruments, and creating art with anything but art supplies. The combination of the sarcastic, poking-fun-at-society nature of the Blue Man Group along with their quirky abilities, talents, and looks, was what made the entire experience such a pleasantly surprising and enjoyable one.I am not a big fan of freaky looking characters that do odd things, spit into the audience, and chew Captain Crunch cereal in harmony, but for Blue Man Group, I made the exception and would again and again in a heartbeat. The show was unlike anything I’ve ever experienced. It is a different and interesting approach to having fun, and I am determined to make any other doubters in my life see what Blue Man Gro up is all about for themselves.

Dunkirk Evacuation in World War II